James Holtrop Appointed as New Western Regional Sales Manager at LightForm

LightForm is excited to announce the appointment of James Holtrop as its new Western Regional Sales Manager. With an illustrious career spanning over two decades and a dedication to the art of lighting, Holtrop brings an unparalleled wealth of experience and passion to his new role.

Previously serving as Senior Specification Sales at SLS Group Industries in Vancouver for eighteen years, Holtrop has a proven track record of exceeding targets and fostering lasting client connections. Currently, he serves as an Advisory Member for the Illuminating Engineering Society, outlining best practices for lighting office spaces, educational facilities, and libraries.

Holtrop’s leadership, strategic planning skills, and charismatic sales approach exemplify LightForm’s commitment to excellence and innovation. His dedication to lighting education and his unwavering passion for the craft make him a valuable addition to the growing team.

“We’re excited to embark on this journey with Holtrop leading the charge in Vancouver, shaping the future of lighting solutions and reinforcing LightForm’s dedication to excellence and creativity,” says Richard Assaly, President and Founder of LightForm.

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