Urban Lighting Design

A Qualitative Policy of Urban Lighting in the Master Plan [Understanding Urban Context when Developing a Lighting Plan?]

Analyzing the context is the first step in establishing a lighting plan on a site. The context is of course first the site’s physical environment, its morphology: the location of the site on a promontory or in a valley, its alignment flush with or indented from the street, its proximity to a body of water or a large park..

Lighting Industry

Lighting the Way to Demand Creation

Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically, these few have added sales specialists (automation, lighting or vertical market focused). These companies are considered the innovators and entities that can drive profitable growth for themselves.