DALI Alliance Appoints New Market Development Manager for North America

September 27, 2023

DALI Alliance Appoints New Market Development Manager for North America
The DALI Alliance recently announced it has appointed Carol Jones to the newly created role of Market Development Manager for North America.

She takes responsibility for promoting the benefits of DALI and its certification programs (DALI-2, D4i, DALI+), while interacting with key stakeholders and gathering feedback from the market.

Carol Jones is a 30+ year veteran and leader of the lighting and buildings industry with a diversity of professional experience well-suited to her new role. Her journey began as a lighting specifier, after which she served as a researcher and program manager at Pacific Northwest National Laboratory for 17 years.

She has held manufacturing positions ranging from front-end innovation to product management and marketing for controls and luminaire manufacturers large and small, and most recently is the owner of Beyond Light Consulting. Carol has also been involved with various standards development activities, professional associations and policy efforts throughout the duration of her career and is well-known as a speaker and author.

Those wishing to meet Carol and learn more about the DALI Alliance can do so at various events this fall, including CREtech + Climate Day, Greenbuild, Boston Lights, IFMA Deep Dive, NYControlled and the SmartBuildingsXchange (SBX).

Click here to learn more about the DALI Alliance.

More information available here

Related Article

DALI Alliance to Showcase State-of-the-Art Lighting Control at LightFair 2023

The DALI Alliance, the global industry organization for DALI lighting control, will present two seminars at LightFair 2023, a major trade show and conference for architectural and commercial lighting, which takes place in New York on May 23-25. 

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • 60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    With the widespread use of LED light bulbs, the replacement and upgrade of different light bulbs have also made the concept of “equivalent wattage” more and more discussed. When comparing 60-watt vs 100-watt bulb, the wattage and brightness are the factors that need to be figured out first. Wattage is used to measure the energy consumption while many… Read More…

  • What is Human Centric Lighting: Benefits & Applications

    What is Human Centric Lighting: Benefits & Applications

    Human centric lighting (HCL) is a kind of illuminated way based on human physical and psychological needs. Its core goal is to imitate the changes in natural light to support the body’s circadian rhythm, improve visual comfort, and enhance mood. The key element of human centric lighting contains dynamic ​color temperature adjustment, adjustable brightness, spectrum… Read More…


New Products

  • Zaneen: Vieni Giù – Rain of Light

    Zaneen: Vieni Giù – Rain of Light

    Vieni Giù brings a touch of elegance and modernity to any space with its sleek, thin rods suspended from a cable or ceiling mount, each featuring exquisite chrome plating. These rods illuminate every corner like luminescent rain, thanks to the LED double-pin encapsulated in borosilicate glass. Available in various lengths, Vieni Giù can be tailored to… Read More…

  • LightForm: New Saule-L-01 Suspension Luminaire

    LightForm: New Saule-L-01 Suspension Luminaire

    LightForm is thrilled to introduce Saule, the newest lighting collection from Quebec atelier Larose Guyon, now exclusively available at LightForm. Inspired by the gentle grace of the willow tree, Saule is a sculptural light that feels alive. Cascading hand-formed brass leaves shimmer like foliage in the breeze, suspended from arched metal arms that echo the tree’s elegant… Read More…